whitneymathews.com

Menopause jokes aside, Chris Mathews is the perfect target customer for the iPad.

Why?

She's a media consumer, not a media creator. Mom rarely needs to edit, upload or generate any kind of content. She just wants to read stuff, check emails, torture her children on Facebook and keep in touch with the bunko ladies.

Unlike Jake or me (two people who are heavily involved in multimedia creation), Mom can probably find anything she needs from technology in the app store.

Geeks might see this product as a disappointment (I'm a little disappointed that iPad will not change my life... yet), but this product reaches a brand new market for Apple. It's for people who don't need all the bells and whistles of iLife or iWork, but need something more than an iPhone or iPod Touch.

The touch screen, size and price make it a good option for the Chris Mathews of the world. It's visual and on an OS that's easy to learn. Translation: Whitney Children will not have to be on-call for tech support.

Take this as a not-so-subtle hint, Mom.